Internet Enthusiasts Job Career Growing up
The world has undergone a communications revolution in the last 15 to 20 years, with the internet moving from a hobby activity in the mid ’90s to become part of everyday life – not to mention big business. And with the rapid growth of the online realm has come a host of web-specific jobs.
Web designers put internet sites together, combining aspects of creative design, layout and technical skills to produce a finished product for their clients.
There are no specific requirements to enter the industry, but people will usually have undergone training in the technical aspects of the job – using tools and CSSs – and many will enter the field from different areas of design.
With no shortage of web design and creative media courses on offer, it pays to find the one best suited to your needs – for example, slanted toward graphic design and artistic tools or technical and functionality issues. Employers will generally be looking for candidates with a graphics, media or computing related degree and a good portfolio of work carried out since gaining a qualification.
Starter jobs pay around £15k to £22k, with experienced web designers earning an average of £30k – and those with specialist skills attracting salaries of £40k-plus*.
SEO stands for search engine optimisation – and basically is the art of getting web pages noticed and ranked by Google and other search services.
Optimising a website might involve editing the text content, the HTML and other coding to bring specific keywords to the fore and tweaking the site to remove elements which might prevent good search results. With Google and others constantly updating their algorithms to produce the best results for users, the techniques used by SEO analysts are also constantly evolving.
SEO analysts can come to the job via web design or other related areas such as digital marketing or business analytics – and an increasing number are coming directly into SEO from university with web programming or digital marketing qualifications.
Pay ranges from £16k for junior positions to £40k-plus for more senior roles**.
Social media marketing
Spend all day on Facebook or Twitter when you should be working? Maybe you should consider a job where you actually get paid to use social media websites instead of risk getting the sack?
Fortunately such jobs do exist – with many companies employing staff, either directly or through agencies, to build, manage and shape their online reputation.
Fluency in and passion for social media are the key attributes for such roles, although a background in digital marketing, online retail or journalism might also be an asset – depending on the kind of role sought.
Taking a role as an intern is a common “way in” for people keen on developing a career in social media management.
Pay on offer for social media roles might vary from £18k to £35k**, with the potential to earn much more at director level for large organisations.
With the boom in user-generated content on the internet showing no sign of abating – and the growing respectability of the internet as a media source – there is more demand than ever for paid staff to monitor the material posted by web users on commercial sites.
Some sites employ their moderators directly, while others use specialist agencies on a contract basis – so jobseekers should research both avenues if looking for opportunities.
The job requires an eye for detail, a level-headed approach, adequate written reporting skills and a language can be a huge advantage.
Working from home is common in the industry and pay can be low (around £14k)**.
Web content manager
If a web designer is responsible for bringing a website to life, then it’s the content manager who sustains and nourishes it afterwards by updating the content.
Almost all websites, from editorial propositions to online shops, need to be refreshed for their users – and so routes into the field can vary from journalism or IT to business or a background in a specialist content subject.
Experience of writing content in one form or another is usually required, and content editors also usually need to develop an awareness of web analytics in order to measure the performance of their site and gauge its success. A journalism or content-writing course and/or running a successful blog can be a good way in – with many new to the role also taking on internships at big name sites. Web content managers might expect to earn between £24k and £50k*, depending on experience. Source: Yahoo Career